
Asset management software costs more than its subscription. Published prices in October 2026 run from free tiers to per-asset, per-agent and per-admin plans, but a three-year total also includes setup fees, labels, data clean-up, the first physical count and ongoing admin time. In our worked examples, staff time is roughly half the total.
A pricing page tells you what the licence costs. It doesn't tell you what owning the system costs, and for most organisations those two numbers are far apart. The rest of the bill is labels, setup, cleaning up the data you already have, walking round to tag and count everything once, and the hours somebody spends keeping the register current.
This guide is about that total. If you want the mechanics of each billing model (per asset, per user, per admin, per agent, flat), I've covered those separately in asset tracking software pricing models. Here I take published prices as a starting point, add the costs that sit outside them, and run three hypothetical organisations of 25, 100 and 500 people through a three-year total.
What vendors publish (checked 5 October 2026)
Prices move, so treat these as a dated snapshot rather than a quote. Each is taken from the vendor's own pricing page on 5 October 2026.
|
Vendor |
What you pay for |
Published price |
Worth knowing |
|---|---|---|---|
|
Item tiers with user licences |
Free for 100 items and 1 user; Advanced lists $49 a month (500 items, 2 licences), Ultra $149 (2,000 items, 5 licences) |
50% off the first year for new customers, then 20% off yearly plans, so year two costs more |
|
|
Each asset, every month |
$0.75 per asset per month (ITAM); $1.08 with ITSM |
Packages start at 100 assets; volume discounts from 1,000 |
|
|
Service desk agents |
$19, $49 or $99 per agent per month, billed annually |
Priced on the people working tickets, not on what you track |
|
|
Administrators |
From $184 per admin per month |
Minimum admin counts apply; health checks and data clean-up are listed as fees |
|
|
A flat hardware plan |
$125 a month, unlimited users; free up to 50 assets |
Archived assets don't count towards billing |
|
|
Hosting, or nothing if you self-host |
Hosted from $39.99 a month or $399.99 a year |
Self-hosting is free; you run the server, backups and upgrades |
The spread is wide because these products measure different things. A per-agent service desk price and a per-asset tracking price aren't comparable until you put your own counts against both. Earlier versions of this article quoted a general per-user range. It has been dropped: it could not be tied to any published source, and the real examples above vary more than a single range suggests.
The five costs in a three-year total
1. The licence
The licence is the one cost you'll find written down. Two things change it after you sign. The first is introductory pricing: Sortly's page states that its 50% discount applies only to the first year, with 20% off yearly plans after that. The second is growth. A plan priced on assets, items or seats rises as you add them, and tiers move in steps, so the month you cross a boundary can cost far more than the month before.
Minimums also matter for small teams. AssetSonar packages start at 100 assets and Cheqroom applies minimum admin counts, so a small organisation can end up paying for capacity it doesn't use.
2. Implementation and onboarding
Self-serve tools usually have no setup fee. Larger platforms often do, or they sell services alongside the subscription. Cheqroom's plan comparison, for example, lists onboarding as included on its main plans but marks implementation on its top tiers, health checks and data clean-up as fees. Ask for a written list of what setup includes and what is charged separately before you compare quotes.
3. Labels and hardware
Labels are cheap per unit and easy to underestimate in total. As a reference point, Avery's own store listed a pack of 240 PermaTrack white asset tag labels at a regular price of $56.40 on 5 October 2026, about 24 cents a label. Metal or industrial labels for outdoor or high-wear equipment cost more. Allow for spares and reprints, because labels on laptops and tools get scuffed and peeled.
Hardware is optional for most custody tracking. Phone cameras read QR codes and barcodes, and staff already carry them. Dedicated scanners, label printers and RFID readers are where hardware costs appear. In the US, small hardware purchases may be deductible straight away: the IRS de minimis safe harbor lets businesses without an applicable financial statement deduct amounts up to $2,500 per invoice or item. Check with your accountant how it applies to you.
4. Data migration and clean-up
Importing a clean spreadsheet takes very little time. Getting the spreadsheet clean takes longer: merging versions that disagree, removing duplicates, agreeing category and location names, and deciding what to do with rows nobody can explain. This is the line that varies most between organisations, and it is mostly staff time rather than a vendor fee.
5. Staff time
Staff time is the largest cost that never appears on an invoice. It falls into four parts: configuring the system and importing data, labelling and counting everything for the first time, a few minutes of training for each person who will issue or receive equipment, and ongoing admin to keep records current and run periodic counts.
To put a price on an hour, use a loaded rate rather than a salary. The US Bureau of Labor Statistics reports that employer compensation costs for private industry workers averaged $46.89 per hour worked in June 2026, of which wages were $32.82 and benefits $14.07. For a UK reference, the Office for National Statistics puts median hourly earnings for full-time employees at £19.67 in April 2025, excluding overtime; that is a wage figure, so add employer costs on top. Your own payroll numbers are better than either if you have them.
Worked examples: 25, 100 and 500 people
These are hypothetical organisations. The licence figures are round numbers chosen to be plausible for each size, not any vendor's price, and the time estimates are assumptions you should replace with your own. Staff time is costed at $47 an hour, the BLS figure above rounded up. Labels are costed at 24 cents each, with 10% spare in year one and 5% reprints a year after that.
|
Assumption (hypothetical) |
25 people |
100 people |
500 people |
|---|---|---|---|
|
Tracked assets |
150 |
700 |
4,000 |
|
Licence per year |
$1,200 |
$4,800 |
$20,000 |
|
Implementation fee |
None |
None |
$5,000 one-off |
|
Hardware |
None (phones) |
None (phones) |
$500 label printer |
|
Configuration and import |
6 hours |
16 hours |
60 hours |
|
Data clean-up |
4 hours |
20 hours |
80 hours |
|
First labelling and count |
2 minutes per asset |
2 minutes per asset |
2 minutes per asset |
|
Training |
15 minutes per person |
15 minutes per person |
15 minutes per person |
|
Ongoing admin |
2 hours a month |
6 hours a month |
25 hours a month |
|
Annual count (years 2 and 3) |
1 minute per asset |
1 minute per asset |
1 minute per asset |
|
Three-year cost (worked example) |
25 people |
100 people |
500 people |
|---|---|---|---|
|
Licence |
$3,600 |
$14,400 |
$60,000 |
|
Implementation and hardware |
$0 |
$0 |
$5,500 |
|
Labels, including reprints |
$43 |
$197 |
$1,128 |
|
One-off staff time |
21 hours, $999 |
84 hours, $3,964 |
398 hours, $18,722 |
|
Ongoing admin |
$3,384 |
$10,152 |
$42,300 |
|
Annual counts, years 2 and 3 |
$236 |
$1,096 |
$6,266 |
|
Three-year total |
$8,262 |
$29,809 |
$133,916 |
|
Per person per year |
$110 |
$99 |
$89 |
|
Licence as share of total |
44% |
48% |
45% |
What the examples show
In all three, the licence is a little under half the three-year cost. The rest is mostly people's time, and the largest single block of it is ongoing admin rather than setup. Labels barely register.
Year one is the expensive year. For the 100-person organisation it comes to about $12,300, against roughly $8,700 in each of the next two, because configuration, clean-up, the first count and training all land at the start. If you only budget the subscription, year one is where the shortfall shows.
One caveat matters a lot. The ongoing admin hours are not all new cost. If someone already spends six hours a month reconciling a spreadsheet, the software replaces that work rather than adding to it. The fair comparison is against what you spend today, which is why the return on asset tracking is a separate calculation from its cost.
Costs that are easy to miss
- Renewal price. Ask for the year-two price in writing. A first-year discount is common and the renewal is rarely volunteered.
- Tier boundaries. Ask what happens the month you exceed an item, asset or seat limit: an automatic upgrade, a pro-rated charge or blocked imports.
- Paid services. Implementation, health checks, data clean-up and label printing services are sold separately by some vendors.
- Add-on modules. Maintenance, RFID, software asset management or bookings may be extra on a plan that otherwise looks complete.
- API access. If you plan to connect HR or finance systems, price the tier that includes the API rather than the entry tier.
- Self-hosting. Open source removes the licence, not the cost. Someone has to run the server, the backups, security updates and upgrades.
- Leaving. Check you can export everything, including custody history, before you commit. An export locked behind a higher tier is a cost you pay at the end.
Tax treatment, briefly
Subscriptions are generally an operating expense rather than a capital purchase. In the UK, HMRC's Business Income Manual says periodical payments for software are deductible unless they can be shown to be instalments of a capital sum. In the US, hardware such as label printers may fall under the $2,500 de minimis safe harbor mentioned above. Neither changes the total cost much, but it does affect how the spend appears in your accounts, so it's worth a conversation with whoever prepares them.
How to build your own estimate
- Count what you'd track. Assets today, and an honest estimate for three years from now. Include cheap portable items (chargers, adaptors, hand tools), since leaving them out changes the answer.
- Count who needs access. Everyone who issues, receives, returns or reports on equipment, not just the person who administers the system.
- Price each shortlisted tool for three years against those counts, using the renewal price for years two and three.
- Add the one-off costs: implementation fees, labels, any hardware, and hours for configuration, data clean-up, the first count and training.
- Add ongoing admin time, then subtract the time you already spend maintaining the current spreadsheet.
- Compare totals, not monthly prices. The cheapest subscription is often not the cheapest system.
The fixed asset register template is a useful way to get a clean count before you start, and it doubles as your import file later. When you get to a shortlist, the best asset management software roundup compares the main options by category.
Is free good enough?
Sometimes. Sortly's free plan covers 100 items and one user, Reftab's free plan covers 50 assets, and Snipe-IT is free if you can host it yourself. For a small register in one place, run by one person, that can be all you need.
In my view, free stops being enough at a predictable point: when equipment is issued to named people and you need a signed record of who has what, when two teams want the same item on the same day, or when an auditor or insurer asks for a verified count. Until then, paying for software is a slower way of keeping the same list.
For what it's worth, Stackroom doesn't charge per user on any plan, including its free one, so the number of people who can record a handover isn't a cost decision. Plan limits and prices live on the pricing page so they can't go stale in an article like this one.
*What you're paying for, in the end: answering who has what, and what's due, without going to look.*
Sources
- Sortly pricing — Sortly, as listed on 5 October 2026
- AssetSonar pricing plans for ITAM, ITSM and SAM — EZO, as listed on 5 October 2026
- Freshservice pricing and plans — Freshworks, as listed on 5 October 2026
- Cheqroom pricing — Cheqroom, as listed on 5 October 2026
- Reftab pricing — Reftab, as listed on 5 October 2026
- Snipe-IT pricing — Grokability, as listed on 5 October 2026
- PermaTrack White Asset Tag Labels 61526 — Avery, as listed on 5 October 2026
- Employer Costs for Employee Compensation, June 2026 — US Bureau of Labor Statistics, 2026
- Employee earnings in the UK: 2025 — Office for National Statistics, 2025
- Tangible property final regulations (de minimis safe harbor) — Internal Revenue Service
- BIM35810: Computer software, general considerations — HMRC Business Income Manual
Key takeaways
- The licence is typically under half of a three-year total; staff time makes up most of the rest.
- Published prices on 5 October 2026 ranged from free tiers to $0.75 per asset, $19–$99 per agent and $184 per admin a month.
- Year one costs most, because configuration, data clean-up, the first count and training all land at the start.
- Labels are a small line (about 24 cents each for standard durable tags), but budget spares and reprints.
- Ask for the renewal price, tier-boundary rules and paid services in writing before comparing quotes.
- Subtract the admin time you already spend on a spreadsheet; the fair comparison is against today, not against zero.
Frequently asked questions
How much does asset management software cost per year?
Published prices vary by billing model. On 5 October 2026, vendors listed free tiers, per-asset pricing from $0.75 a month, per-agent pricing from $19 a month, per-admin pricing from $184 a month and flat plans from $125 a month. The licence is only part of the cost: in our hypothetical examples, three-year totals including staff time came to roughly $90–$110 per employee per year.
What is the total cost of ownership of asset tracking software?
Total cost of ownership adds everything you pay over the system's life: the subscription, implementation or onboarding fees, labels and any scanning hardware, data migration and clean-up, the first full labelling and count, training, and ongoing admin time. Work it out over three years using renewal prices, and subtract the time you already spend maintaining a spreadsheet to see the true difference.
How much do asset tags cost?
Standard durable polyester asset labels are inexpensive. Avery listed a pack of 240 PermaTrack white asset tag labels at a regular price of $56.40 on 5 October 2026, about 24 cents each. Metal and industrial labels for outdoor or high-wear equipment cost more. Allow around 10% spare in the first year and some reprints after that, as labels get damaged.
Are there setup or implementation fees for asset management software?
Self-serve tools usually have none. Larger platforms often charge for implementation or sell services alongside the subscription. Cheqroom, for example, lists onboarding as included on its main plans but shows implementation on its top tiers, health checks and data clean-up as fees. Ask for a written list of what is included and what is charged separately.
Is free asset management software good enough?
For a small register kept in one place by one person, often yes. Sortly's free plan covers 100 items, Reftab's covers 50 assets and Snipe-IT is free to self-host. Free usually stops being enough when equipment is issued to named people who need to sign for it, when bookings start to clash, or when an auditor asks for a verified count.
Is asset management software a capital or operating expense?
Subscriptions are generally treated as an operating expense. HMRC's Business Income Manual says periodical software payments are deductible unless they are instalments of a capital sum. In the US, small hardware purchases such as label printers may be deductible under the IRS de minimis safe harbor of up to $2,500 per invoice or item. Confirm the treatment with your accountant.
